With just a few remaining days before the moment of truth, presidential candidate Sen. Richard Gordon sues two polling firms.
During the past several weeks, both Social Weather Station (SWS) and Pulse Asia had been releasing poll results showing Gordon at the tail end of the surveys. Because of this, Gordon is believed to have lost votes because people tend to be affected by the publicity on survey results.
Opinion polls really create trending. Because of constant publicity, people are inclined to vote for the candidate who is ahead in the survey. Many voters have said: “Why vote for a losing candidate?”
During the 2004 elections, both SWS and Pulse Asia made a forecast that Arroyo would defeat Fernando Poe Jr. in Metro Manila. Both pollsters were proven wrong. FPJ beat Arroyo in Metro Manila by a wide margin. In past senatorial elections, poll surveys placed Gordon as number 25. Gordon ranked number 5 in the actual election results.